From 300 to 10K views
One video, 10,000 views: how we turned average engagement into viral success.
The Donkor Tennis & Education Foundation reached out to BigMo Marketing for a one-time social media project: the creation of a single Instagram reel. Our goal was simple—showcase their mission in a fresh, engaging way that could cut through the noise and connect with a wider audience.
What happened next exceeded expectations. The reel brought in over 10,000 views and nearly 500 likes—a massive jump compared to their usual average of 300 views and 15–20 likes per post. Prior to this, their highest-performing video had reached only 1,200 views, making this reel a turning point for their content strategy.
This project is proof that when creativity meets strategy, results follow. With the right approach, even one well-executed piece of content can redefine what a brand thinks is possible online. For Donkor Tennis & Education Foundation, this reel didn’t just boost numbers—it showed the true potential of their digital presence.
